Where Neuroscience
Meets Human Experience
I bridge cognitive neuroscience and human-centred design — conducting rigorous mixed-methods research that turns complex behavioural data into clear, actionable strategy.
UX Research
Mixed-methods research, behavioural insight, and product strategy informed by cognitive science.
Explore UX Research →Consulting
Leadership, bespoke research solutions, presentations, and strategic advisory for global teams.
View Consulting →Mental Health
Applied human support, stress navigation, and neuro-informed coaching for individuals and teams.
Mental Health Support →Methods, Tools & Expertise
A full-spectrum toolkit — from physiological signal processing to AI-assisted synthesis.
UX & Field Strategy
- • Mixed-methods design & A/B testing
- • Generative & Evaluative Research
- • Cross-cultural instrument validation
Neuro-Analytics
- • Psychophysiology (EEG, HR, SCR)
- • Psychometric validation
- • R, STATA, EEGLAB, Qualtrics, Figma
AI-Accelerated Synthesis
- • Rapid qualitative thematic clustering
- • Literature triage & ideation support
- • Research acceleration & stakeholder translations
- All AI outputs are strictly researcher-validated.
Translating Behaviour
Into
Design
Leveraging cognitive neuroscience to build intuitive, engaging, and culturally resonant user experiences.
Who I Help
- 📌 Product Teams navigating complex architecture.
- 📌 Global Brands seeking cross-cultural validation.
- 📌 Health Tech avoiding patient cognitive overload.
Research Case Studies
"How bored are you right now?" — asking without interrupting
Designed a continuous, hardware-based real-time tool to capture psychological states during behavioural tasks — turning a consumer device into a validated research instrument.
Study Lead · Behavioural Data Analyst · DesignerIndustry relevance: Real-time state capture enables adaptive UX, dynamic content pacing, and engagement-aware product design — without relying on retrospective surveys.
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Cancer patients shouldn't need a manual
Led an interdisciplinary team to design a user-centric cancer care tracking MVP for Grand River Hospital. Applied cognitive load principles and AI-assisted synthesis to a high-stakes healthcare UX challenge.
Team Lead · UX Researcher · Behavioural ScientistIndustry relevance: Directly applicable to health-tech product design, patient portal UX, and any high-stakes, emotionally complex digital experience where cognitive load management is critical.
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What does a bored brain actually look like?
Led a multi-modal study using EEG, heart rate, and skin conductance to identify neurophysiological signatures of boredom versus interest — moving beyond self-report toward objective, measurable markers.
Lead Researcher · Experiment Designer · Data AnalystIndustry relevance: Objective engagement metrics provide a scientific foundation for attention-based design, e-learning, and media platforms seeking to move beyond subjective measures.
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A scale built in America — does it mean the same in India?
First validated cross-cultural adaptation of the John Henryism Active Coping scale for the Indian population: 80+ qualitative interviews, validated on 2,000+ participants.
Sole Researcher · Qualitative Interviewer · Quantitative AnalystIndustry relevance: Global organisations expanding into other cultures cannot assume Western-validated instruments transfer directly — this work provides a replicable validation framework for cross-cultural research.
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What happened to mental health during COVID 19 in India — as the lockdown continued?
India's first longitudinal COVID-19 mental health study. 150+ adults tracked biweekly, across the first wave. Published PLOS ONE, 120+ citations, KPCSD Award.
Principal Investigator · Longitudinal StudyIndustry relevance: Longitudinal design is directly applicable to employee wellbeing programmes, mental health product research, and any study where change over time matters.
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Shipping containers as student housing — can behavioural science make it a great place to live?
Led the research workstream for the Velocity Future Cities Challenge — evidence-based, behaviourally informed recommendations for inclusive urban housing.
Researcher · Evidence & Literature LeadIndustry relevance: The behaviourally-informed, low-cost housing methodology translates directly to social impact design, affordable product development, and evidence-based policy advising.
Read Case Study →Strategic Consulting for
Global
Complexity
Driving organizational decisions and public policy through mixed-methods research, intersectional validation, and behavioural evidence.
Neuro-Driven Insights
Mapping how users actually think, remember, and decide. Cognitive load analysis informs every recommendation.
Human-First Strategy
Behavioural science without empathy is data without meaning. Fieldwork ensures findings reflect real human complexity.
Cross-Cultural Intelligence
Designing and validating instruments that work across languages and cultural contexts for global organisations.
Presentations & Policy
Talk link arriving soon.
I translate profound research into engaging narratives for broad scientific and industry audiences.
Future Cities Innovation Challenge
Led the research and evidence workstream for Velocity’s housing workshop, applying behavioural science to urban design. Generated evidence-based recommendations for inclusive, sustainable, and low-cost shipping container student housing in Waterloo.
Applied Human Support
Applying evidence-based psychological frameworks to individuals and teams navigating complexity, stress, and growth.
Global Mental Health · WHO, 2022
People globally live with a mental health condition — while treatment access remains out of reach for up to 75% of those in lower-income countries.
"This is why science must reach real people — not just sit in journals and conferences."
Neuro-Informed Coaching
Rooted in behavioural science, I work with individuals and teams navigating burnout and decision fatigue. Together, we build evidence-grounded strategies that restore clarity and sustainable performance.
- Stress & Burnout Science-grounded strategies for nervous system regulation.
- Decision Fatigue Cognitive tools designed to improve clarity under complexity.
- Team Workshops Behavioural science applied directly to modern team dynamics.
Begin the Conversation
Reach out to discuss research, consulting, or support needs.